Brazil Inc
Marketing
Brazilians decide beach culture should help capture retail dominance
While the country's reputation as a great place to source beachwear has been known by specialty retailers and fans of collections like Rosa Chá and Salinas, it had lacked a specialized event to bring all the brands together and consolidate their voice. Now, along with Nizan Guanaes, the local media baron of Grupo ABC and the brain behind Claro Rio Summer, Carvalho wants to brand Rio de Janeiro as a world swimwear capital and Brazilian design as a must-have for those in the business of the beach. What also gives the Brazilians an edge is the joie de vivre inherent in their designs, said Bev Malik, director of buying and merchandising at One and Only Resorts, located in idyllic luxury locations around the Bahamas, the Maldives, Mauritius, Mexico and Dubai.